Get Noticed! The New Art of Resume Branding 5/19

May 17, 2015

May 19, 2015
7:30 p.m. – 10 p.m.

Career Network Ministry at McLean Bible Church presents

Get Noticed! The New Art of Resume Branding

with Shira Harrington, president of Purposeful Hire, Inc., a career coaching and executive recruiting firm.

Learn how to create a powerful resume that clearly states where you are going in your career…not just where you’ve been.

cost: free

Register online now

location:
McLean Bible Church
Community Room A, Lower Level
8925 Leesburg Pike
Vienna, VA

7:30 p.m. – announcements
8 p.m. – speakers
9:30 p.m. – networking


Get Noticed! The New Art of Resume Branding 2/17

February 14, 2015

February 17, 2015
7:30 p.m. – 10 p.m.

Career Network Ministry at McLean Bible Church presents

Get Noticed! The New Art of Resume Branding

with Shira Harrington

How do you set yourself apart from other job seekers?

The key is showcasing your brand in a way that aligns with the job posting. But first you need to know yourself – how your skills, career motivators and industry expertise intersect into a compelling narrative that puts your resume into the “A” pile.

Learn how to create a powerful resume that clearly states where you are going in your career…not just where you’ve been.

cost: free

Register online now

location:
McLean Bible Church
Community Room A, Lower Level
8925 Leesburg Pike
Vienna, VA

7:30 p.m. – announcements
8 p.m. – speakers
9:30 p.m. – networking


Got branding? Make your candidacy pop

December 12, 2014

At our 40Plus meeting on Dec. 8, Shira Harrington spoke about finding your personal brand.

According to Ms. Harrington, your “tribe” is your industry or affiliation. Think about who you serve, “What is your tribe?” These will most likely be the people who can understand the technical jargon in your profession or people who can empathize with your war stories.

This is to be distinguished from your “lane” (or highway), which is who you serve, and you must ask yourself “What is your lane?” (or your career path).

“WHO” and “HOW” you serve form the first two components of four. You must also ask “WHY” you serve or isolate your value as well as in what “WAY” you serve or the qualities of how you will serve.

The three most important things you can do is to be clear about who you are and who you’re not (clarity); you must also steadfastly express your brand across all communication vehicles (consistency); and strong brands are always visible to their target audience (constancy).

Make sure your brand is consistent in your resume and LinkedIn summary. Most companies now use Applicant Tracking Systems (ATS), and it is important to stand out from the person next to you.

Ms. Harrington also gave the 40 Plus audience a “Passionitivity Exercise” in which she challenged everyone to find their own lane. In a four quandrant matrix, the upper left quadrant was labeled “High Motivation”, the upper right quadrant “Areas of Professional Development”, lower left quadrant “Stop-Gap Work” and lower right quadrant “Area of Disengagement” where normally the underperformers are. (Ms. Harrington’s advice to work in this area is “Don’t do it!”)

Most people lie in the “Stop-Gap Work” area, however things are changing, and more people are acknowledging that this is no longer enough. With respect to resumes, Ms. Harrington said an accomplishment should only be called out to reinforce your brand.

In conclusion, Ms. Harrington told the audience to memorize this phrase: “I need to show up before my resume does.”

Books:
• Professional Presence: A Four-Part Guide to Building Your Personal Brand by Peggy Noe Stevens
• The Brand You 50: On Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters
• Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

Articles:
How to Build Your Personal Brand
Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign


40Plus presents How to Make Your Brand or Candidacy Pop 12/8

December 3, 2014

December 8, 2014
9:45 a.m. – 12 p.m.

40Plus of Greater Washington presents our free weekly Monday morning meeting:

How to Make Your Brand or Candidacy Pop

with Shira Harrington

Join us afterward for our Annual Holiday Party

cost: free

Doors open at 9:30 a.m. for networking and the program starts promptly at 10 a.m.

location:
40Plus
1718 P St., N.W.
Lower Level
Washington, D.C. 20036

near DuPont Circle Metro

Sign up for our proven 4-week Job Search Seminar. Next class starts on January 12.


40Plus presents Step-by-Step LinkedIn Training 9/15

September 8, 2014

September 15, 2014
9:45 a.m. – 12 p.m.

40Plus of Greater Washington presents our free weekly Monday morning meeting:

Step-by-Step LinkedIn Training

with Shira Harrington

Plan to join us after the meeting for networking.

We usually go have lunch together at the Brookings Institution cafeteria, which is nearby.

cost: free

Doors open at 9:30 a.m. for networking and the program starts promptly at 10 a.m.

location:
40Plus
1718 P St., N.W.
Lower Level
Washington, D.C. 20036

near DuPont Circle Metro

Sign up for our proven 4-week Job Search Seminar. Next class starts on October 6.


40Plus presents Interviews that Land Offers 8/4

July 30, 2014

August 4, 2014
9:45 a.m. – 12 p.m.

40Plus of Greater Washington presents our free weekly Monday morning meeting:

Interviews that Land Offers

with Shira Harrington

Plan to join us after the meeting for networking.

We usually go have lunch together at the Brookings Institution cafeteria, which is nearby.

cost: free

Doors open at 9:30 a.m. for networking and the program starts promptly at 10 a.m.

location:
40Plus
1718 P St., N.W.
Lower Level
Washington, D.C. 20036

near DuPont Circle Metro

Sign up for our next 4-week Job Search Seminar, which starts on August 18.


Using LinkedIn Like a Pro 7/19

July 10, 2014

July 19, 2014
8:30 a.m. – 12 p.m.

Beltway Job Search Partners presents

Using LinkedIn Like a Pro

with Shira Harrington and John Foster

In this engaging session, learn how to write a compelling LinkedIn summary, create a marketing list for your job search, prepare for interviews and even change careers! Come away with advanced search techniques that will unlock the capabilities of this powerful job search and online branding tool.

*This session is designed for job seekers who have an existing LinkedIn profile with a significant number of connections.

Please Note:

1. All attendees are required to dress as if they are going to a formal job interview. For men this means a suit.

2. Please bring multiple copies of your resume with you.

3. Many people show up as early as 8 a.m. to get one-on-one help with resumes and other job-related issues.

4. BJSP is a business education organization. Professionals in the recruiting field and HR field give advice to job seekers. There is a Christian ministry component to BJSP.

cost: free

Register online now

location:
TeqCorner
1616 Anderson Rd.
McLean, VA